Cunning product name with marketing strategy
This product name is “Mental balance chocolate GAVA”. and sub line is “It is for you who fight in stressful society”.
If you just only hear the name of this, you think it is tranquilizer or some bad drug that is sold on the dark night street. And if you know its price is just a few dollar, you soon buy it without hesitate.
Sorry but this is not such a fantastic drug. this is just a chocolate snack that is completely legally sold by Japanese normal confectionary company. You can eat it in front of police and you are still without arresting. and dentist become happy.
according to the package explanation, this chocolate seem to be good for your mental balance. but it is unbalance in nutrition. It contain lots of sugar & GABA. this GABA ease your stressful mental. I don’t know what is GABA. almost all Japanese people don’t know what is GABA.
But explanation on the package say this chocolate contain GABA, this is the reason this chocolate is good for you who is fighting in stressful society.
at that time, stupid Japanese consumer like me think that Oh! it contain GABA? and it is good for mental? So it will be good product and it will be good for mental health. I buy it. even if I don’t know what is GABA.
GABA or GEBA or GOBA or GEBA GOBO anything is ok. Consumer never think so seriously about GABA that is contained in this chocolate. because it is just a few dallor. we have lots of things to think seriously more than that, for example Fukushima nuclear power plant.
this is very cunning marketing strategy of this Confectionery company.
What is GABA, is it good really?
GABA is Gamma-Amino Butyric Acid. and it seem to be good for mental health. If it is so, package explanation should say this chocolate is good for mental health. but it never say so. it just only imply that this chocolate is for stressful people. Why ? because our pharmaceutical Affairs Law ban to advertise medical effect if it is not medicine.
It means that this chocolate never proven the mental easing effect officially.
But strangely lots of Japanese consumer buy it believing it is good for mental health. and they never get angry even if it has no effect.
But this chocolate could have good mental effect because any buyer don’t get angry that this chocolate have no effect.
Who care the taste? But it take care angry person
How is taste of this chocolate? it’s sweet. it’s certainly chocolate. or I can say it’s quite normal chocolate taste. there are no surprising point in this chocolate taste.
But shape is regular hexahedron like a dice. and surface is
How is taste of this chocolate? it’s sweet. it’s certainly chocolate. or I can say it’s quite normal chocolate taste. there are no surprising point in this chocolate taste. and surface is melt-resistant.
maybe this is for angry people who is heat up guy who is get angry already.
I think this is Japanese product refinement, Attention to precise details and more reliable product.
This package phrase say, “it is for you who fight in stressful society”. if you are not in stress, you need not buy this.
This bottom make it to stand by itself. We, Japanese business man need to stand it on their desk for their emergency stressful situation.
this bag has zipper. you can stock chocolate in hermetic container. Now I have question. Do you seriously need to stock just a little chocolate in hermetic container ? at least I eat all chocolate at one time.
compare package picture. and chocolate surface is melt-resistant.
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