Langue de chat, Match taste Meiji Horn like expensive Chinese BURBERRY shirts

Table of contents

Stupid naming and confusing concept
Brave try never be understood by Japanese customer
Elaborated package design system.
Lose to Burberry? But taste of this snack win to Burberry shirts
Eating video for you
Basic data

Stupid naming and confusing concept

Package says this is “Langue de chat”, that is French cookie. It means Cat tongue. Langue de chat is cat tongue in French. But this Japanese snack’s name is “Horn”.

What is horn? Animal born or music instrument? Anyway this naming is really confusing. Because snack package say it’s cat tongue, but name is horn.

Langue de chat seems to be popular cookie in French. But French people maybe never notice this is Langue de chat. Because original langue de chat should be cat tongue shape and light brown color.

this is french Langue de chat

This color is not Langue de chat, this shape is not Langue de chat. And this taste is not Langue de chat too. This taste is Match taste, Japanese green tea taste chocolate cookie. And name is horn.

Brave try never be understood by Japanese customer

I don’t know why they try to mix many taste. Just a small cheap snack. You can swallow it with few chewing. Tasting is only few second.
Original Langue de chat is already delicious snack. There is risk to lost good taste by mixing other taste.
But Japanese snack company is brave enough to do that.

this brave try will need advanced technology. I think we should that advanced technology to fix nuclear power plant.

Anyway Japanese people never know what is Langue de chat. and They don’t understand English nor French. They buy it because package is beautiful. That is Japanese. And I bought it because I am also Japanese.

Elaborated package design system.

Not only color and picture is beautiful but also shape is elaborated. If you see the side of package, package edge is round. And if you open the cover, notch is also rounded.

And you can find beautiful green aluminum package neatly lined in package.
This give us small gorgeous feeling. or feel like a buying expensive stomach medicine.

And I am surprised package cover system. We can easily and beautifully close cover again. It great gimmick.

All these detail enhance my snack time experience.

Lose to Burberry? But taste of this snack win to Burberry shirts

Before tasting, cookie itself is artistic. I cannot find suitable word because I am not poet. But daringly say it’s like an expensive Chinese BURBERRY shirts design.

Maybe Chinese company mistakenly sue this Japanese snack company for violate their trademark right of copy Burberry.
Now tasting time.

Outside is crispy. And it’s sweet cookie but mixed with slightly bitter green tea taste. Inside is mild sweet chocolate. This chocolate’s hardness is like a whip cream.

Bit bitty but mainly sweet and crispy cookie at first but whippy inside chocolate. All elements lead you to happy time.

This chocolate snack is good job, this snack taste win to Burberry shirt, if Burberry shirts have taste.