Which do you want coffee or Mercedes?
Mercedes is one of the popular dreams for Japanese middle class people. If you want to sell coffee in Japan, I have a successful advice. You should present Mercedes to people who buy coffee.
But there is difficult problem in this idea. Mercedes is more expensive than coffee.
If you give up there, you cannot be Japanese business man who works in marketing section of coffee company. And you cannot buy Mercedes.
But Japanese marketing team give you Mercedes dream instead.
If you buy Mercedes in USA, you maybe can get coffee presents, because USA is material country, according to Madonna who makes effort to be sexy in spite of old lady.
But if you buy coffee in Japan, you can get small Mercedes as a small present. Yes, Japan is dream country. But that dream is very small.
It’s a really small Mercedes, but I think it still cost much more than coffee.
Their Mercedes presents is provocative like a coffee
Maybe Mercedes is already enough. But this Mercedes present lineup is still provocative. All Mercedes is convertible.
Mercedes-Benz SLS AMG Roadster
Mercedes-Benz E-class Cabriolet
Mercedes-Benz 300 SL Roadster
Mercedes-Benz 230 SL
Mercedes-Benz 350 SL
Mercedes-Benz 300 SLR Magalia
Convertible Mercedes is dream of dream. What a stimulate presents. Now I play into the hands of coffee company. Of course I buy lots of coffee. But exactly saying I bought small Mercedes at that time rather than coffee.
This is Japanese coffee culture.
How about taste and aroma of this canned coffee?
detail of coffee
This time, I bought two kind coffees. One is “Koku no black”, another is “Koku no Chou bitou”.
Koku no black means tasty coffee without sugar.
Koku no chou bitou means tasty coffee with super very little sweet.
Package explanation says that they study European coffee culture and make coffee with Japanese technique.
Koku no black, it use high class coffee beans. It uses special technique to immure the pheasant aroma.
Koku no chou bitou, it is sweet but don’t use sugar. It adds sweet taste to enjoy deep roast coffee.
What is taste?
Koku no black is tasty and certainly it’s aromatic. when I open it, bitter flavor come out.
Koku no chou bitou is subtle sweet. it gives tasty taste blended with strong bitter coffee taste.
Actually coffee itself is very enough quality, I think.
But they fully care Mercedes presents too.
Coffee culture in Japan goes strang
Drinking video for you
Product Name: “European Koku no black” & “European Koku no Choubitou”
Generic name: Canne coffee
Price: JPY147- (You can check your country currency value by currency converter of within this site.)
Taste: Bitter and ice
Food texture: Blacl liquid
Comment: Taste is good,but small present is more good!